Tasked with redesigning The Medium Is the Message as a graphic design experiment that translates Marshall McLuhan’s theories into form, I chose a bright CMYK color palette alongside photographs and imagery of retro technology to reflect the evolution of media while referencing both its past and speculative future. Through experimental typography and fragmented, non-linear layouts, I designed the book itself to act as the message, asking readers to experience McLuhan’s ideas through visual structure rather than traditional narrative.